Today we turn the spotlight on Maggie Sottero, a gorgeous designer whose house encompasses two romantic, detailed wedding gown labels carried at our flagship store Maya Couture Bridal Salon in Norfolk: Maggie Sottero and Sottero and Midgley.

“Arlyn” by Maggie Sottero

Established in 1997, Maggie Sottero is a favorite among romantic brides, as Maggie Sottero collections often have a softer aesthetic, with ethereal fabrics, timeless shapes, and enchantingly embellished gowns. Maggie Sottero has the more vintage feel of the two labels, and is more suited for the bride looking for a traditional style with more detail.

In 2007, ten years after the success of the Maggie Sottero label, Maggie Sottero and Kelly Midgley joined together to launch a new line: Sottero and Midgley. While both Maggie Sottero labels are known for their gorgeous beading and intricate lace, Kelly Midgley has noted that lace is a favorite for the Sottero and Midgley label in particular, saying, “It’s a timeless fabrication for bridal. There are so many different types of lace, and it’s always enjoyable to play with lace swatches, and choose the perfect kind for each gown.” Of the two labels, Sottero and Midgley tends to be more contemporary and refined.

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The craftspeople at Maggie Sottero Designs use hand drawn patterns to craft their gowns, ensuring a gorgeous fit and shape to each style. They also craft a “toile” for each gown: a mock up of the design created in a similar, but cheaper fabric than what the finished gown will be crafted from. A toile helps the designers at Maggie Sottero test the gown before it is completed, and see what needs to be perfected, aiding in their signature fit, which has sometimes been called “Maggie Magic.”


Though most of the dresses in both of the Maggie Sottero lines have elaborate beading or delicate lace (and sometimes both), several dresses per collection tend to be very streamlined: these are typically satin dresses with clean lines and immaculate structure, like Zulani from the Maggie Sottero Lisette Collection and Prestyn from Sottero and Midgley’s Amelie Collection.


Maggie Sottero designs are perfect for the bride who wants an elegant, exquisitely detailed, and timeless gown. Some of my favorites from Maggie Sottero are:


“Roberta” by Maggie Sottero

“Raeleigh” by Maggie Sottero


Sottero and Midgley gowns are wonderful for the bride who wants a more refined, modern, gown that still has plenty of detailing. Some of my Sottero and Midgley favorites include:

“Gabriella” by Sottero and Midgley

“Maui” by Sottero and Midgley

We are in love with the design house that is Maggie Sottero and if you’re a bride that finds yourself drawn to one these labels, come visit us at Maya Couture. We’d love to meet you!

claire1Meet The Blogger

Claire Mueller is a bridal stylist at House of Maya’s flagship location, Maya Couture, in Norfolk, VA. She has been with House of Maya since August of 2016, and moved to Chesapeake, Virginia from St. Louis, Missouri in July of 2016. Claire graduated from Webster University in 2015 with a bachelor’s degree in advertising and marketing communications with an emphasis in art direction, and a magazine production certificate. She discovered her passion for event planning as a marketing and events intern for ALIVE Magazine and Media Group in St. Louis, planning and organizing a variety of events (from 15 guests to 2,000). Claire loves all things creative, especially Illustrator, InDesign, typography, and literary works. When she’s not at Maya Couture, she’s enjoying sushi, prepping for Halloween (no matter the month), or re-watching Zach Galifianakis standup. Her favorite part of being a bridal stylist is seeing brides happy in their appointments, and the moment they realize they’ve found their dream dress.